Updated: Apr 13
A brief history of the life and times of Equali Tees
Wow…what a crazy 7.5 years it has been since we started! Who knew that four t shirts printed in August 2012 would start something that's on its way to being global?
We believe that everyone is different AND equal and that we should celebrate both facts. One of our primary objectives is to explore what it can mean to create community around that idea. In our first incarnation we encouraged people to “Stand Out and Fit In!” by getting creative with our sole product, a white t shirt with a big black equal sign on it.
Clockwise from top left: 1. A tie dyed wonder, 2. An artist bought his medium to our canvas, 3. Back when our founder, Shaun, thought people were really going to spend 7 hours hand studding t shirts for themselves, 4. our first fashion show happened during Boston Fashion Week! We showcased a range of DIY tees handmade by Shaun.
Our second life saw us customizing the shirts for our customer, from newborn to 6XL, in every color onesie, t shirt, tank top, crop top, and sweater you can imagine. We even started doggie gear and had underwear at one event!
Pictured: One of our first batches of crew neck sweaters and hoodies, 2013
Pictured above: We encouraged customers to send in photos showing how they rocked their custom gear
Pictured below: Matching hoodies for a happy customer and her puppy
We’re taking a third swing at things and this time around we have a line of ready-made gear that will grow over time to include something for everyone. Most importantly, we’ve recognized a dream we’ve had since the beginning which is actively connecting some of our shirts to charitable ideas and ventures. Will this be the last transition for us? Probably not, but that’s the fun part.
Pictured: The 3 designs included in our first stock of shirts include The Root (far left), which will allow us to purchase DNA tests from African Ancestry for African Americans!
If you want in for the ride, join the movement by grabbing a tee and letting everyone know where you stand. While you’re here, sign up for our newsletter to stay up to date on new products and ideas coming from Equali Tees. We have so much in store!
Questions? Please contact us! We genuinely love to hear from you!